The media and entertainment industry has been increasingly impacted by evolving market movements, including high OTT and digital content consumptions, along with the omnipresent need to build intimate connections with their audiences. Not only do broadcasters, advertisers, gamers, and entertainers have to push effective content to consistently interest, inform, and delight audiences – they also need to protect their privacy and trust with utmost care.In a world of almost infinite choices and content, media and entertainment enterprises across segments leverage diverse sets of technologies to drive deep, engaging, and personalized relationships at scale.